Others it will have on display include Salvador Dalí, Damien Hirst, Keith Haring and KAWS. According to the museum’s announcement, Moco Barcelona will feature works of art by the likes of Andy Warhol, Jean-Michel Basquiat and Banksy. If this is replicated in the Barcelona satellite museum, then it may be the model for further Moco ventures in other metropolitan cities around the world. Part of Moca’s undeniable success is that it blends modern and contemporary art so well. In a statement, the Moca Museum said that it was proud to welcome the wide-ranging and younger audience who visit them and fall in love with art for the first time. The location in Barcelona, which also sees numerous holidaymakers and business visitors each year, will replicate this achievement, the museum authorities hope. For many visitors, the Moco Museum represents a launching pad to access the wider world of contemporary art. According to the gallery’s records, visitors have been drawn to it from over 120 different countries, a reflection on both the museum’s popularity and the number of tourists who flock to the Dutch city each year. Since the Moco Museum first opened to visitors, the museum has been visited by nearly 2 million people in Amsterdam. As such, the chosen location suited Moco’s style greatly. In addition, the Moco Museum’s board identified what it saw as some emerging stars on the Barcelona art scene. This is because Moco has chosen to expand the overall exhibition space it has for some of its most iconic works of art, some of which have been produced by world-famous artists. According to the board of the Moco Museum, the new base of operations marks the beginning of a new chapter for the museum as a multi-site cultural institution. A New ChapterĪfter the Amsterdam model for Moco was found to be something of a success with the public, the so-called ‘inclusive museum’ sought to expand and chose Spain for its next venture. As such, opening a new branch in another country is very much a part of its mode of operation. Founded in 2016 with a mission for attracting broader and younger audiences to art, the Moca Museum has always sought to make fine art more accessible to the public. The location of the new Moco Museum will be a 16th-century palace, Palacio Cervelló, situated in the heart of the bustling city of Barcelona, known for its art, architecture and distinctive culture. The Netherlands-based Moco Museum said that the new satellite facility would open its doors for the first time by the middle of October 2021. The Moco Museum, an independent museum located in Amsterdam has announced the opening of a new venue in Barcelona. Moco Masters: Julian Opie, Harland Miller, David LaChapelle (PRNewsfoto/Moco Museum)
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