Make the CTA clear and obvious - and just have one (i.e.Text (use same text throughout), company logo, and icons.There are a few best practices, however, you can employ to ensure your design is up-to-par regardless of your audience's preferences: For instance, if your website features minimalist design and clean, plain black-and-white text, then you don't want to create a super colorful newsletter, which might confuse new subscribers. An email footer with social links and subscription informationįrom a design standpoint, your company's newsletter should be a true reflection of your brand.Additional content and promotions following.A featured image and other eye-catching visuals.While you can get creative with the structure of your email newsletter, the general anatomy typically includes: Learn how to build an email newsletter from scratch, and see dozens of email newsletter examples from real businesses with this free guide. Featured Guide: Email Newsletter Design Examples Lookbook Next, let's explore some newsletter designs to inspire the aesthetic of your newsletter. Upcoming webinars, or recordings of past webinars.FAQ (Frequently Asked Questions) and answers.Behind-the-scenes at your company, or interviews with company executives.Photos or stories customers have shared.A team spotlight with pictures and bios."10 Best Vacation Spots of 2020" if you work for a Travel publication) Internal employee news, including anniversaries, promotions, and birthdays.Recent survey results related to your industry.Membership/customer deals and promotions.Round-up of popular or recent blog posts or videos.Here's a list of some of our favorite ideas for email newsletters: If you're looking for general email newsletter inspiration, you're in luck. Of course, you don't want to create a newsletter just for the sake of creating one - instead, you should do thorough research on what your audience might prefer, and what your company is well-suited to offer. Examples of newsletters that are crushing it (to draw inspiration from)Įmail newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company.Design tips that help ensure a great reading experience.Ideas to make your newsletter an effective one.So if you're thinking about creating an email newsletter, keep on reading. And this isn't great for you, your metrics, or your company's success. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. "Since we're only sending it once a month, it'll be a breeze to put together," they say.Īnd while all of those things may become true for a few lucky individuals, lots of email newsletters flop. "Our list will be different - people will actually look forward to getting our newsletter," they argue. "It'll have everything our customers care about, all in one place," they rationalize. However, newsletters are only effective when done well. When people first start doing email marketing, they often assume they need an email newsletter. Improves your authority and credibility in your audience's eyes.The curation serves to up-level the journalistic quality of your content, which results in two things: The goal is to provide ongoing value while surfacing important industry- or niche-related topics. An email newsletter is a recurring email sent to subscribed contacts containing curated informational content from news articles to resources and tips.
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