![]() Serch was paired with rapper Peter Nash-a cigar-chomping English major from Columbia University who rechristened himself Prime Minister Pete Nice-by producer Sam Sever, with whom Serch had been working on a demo. Although the new label released some of Serch's material and jams by fellow rap upstarts the Jungle Brothers, he wasn't happy there and decided to move on. " He and Tony D then decided to form a record label, Idlers. I used to get chased out of Harlem World 'cause I was a little kid, but when I hung out at the LQ, man, that was home. " As Serch told the Toronto Sun' s Nazareth, "I never felt different in those clubs. "But the thing that got me over was I'd go to do shows and it wasn't the record getting me over it was my dance steps and people seeing a white boy doing the Whop and being in the LQ. ![]() "I put a record out on Warlock called 'Melissa,' which was probably the biggest Frisbee to ever be made," he noted derisively to The Bomb. Soon he was a staple on the city's club scene his association with influential white rapper Tony D-whose record at the time was Serch's favorite-led to an early single. ![]() As for his new name, he told Benjamin, "Since they couldn't give me a righteous name, with me being white, my boys around the way, the Gods, started calling me Serch for knowledge, trying to understand the culture." LaGuardia High School of Music and the Arts that Serch developed his rap skills. And I used to try to slip in when I was 13 years old." It was while hanging out in the 'hood and attending Fiorello H. ![]() There was a place called the Latin Lounge. He was a Jewish kid from the affluent side of the tracks who led what he called a "double life," as he told Playthell Benjamin of the Village Voice: "To the left of the railroad tracks was the Jewish orthodox neighborhood where my parents lived and to the right of the track was where all the brothers were. "If you really love the music," he told Errol Nazareth of the Toronto Sun, "then you have to love hip-hop culture and black culture."īefore adopting his hip-hop sobriquet, MC Serch was Michael Serrin, born in the late 1960s and raised in New York City. And he carried over from the group a passionate commitment not only to rap but to the community that supports it. Indeed, even critics who were lukewarm about his solo debut asserted that Serch had been the strongest element of 3rd Bass. It looked for a while as if he would have to begin making the case for himself all over again-this time as a legitimate solo rapper-but Serch revealed a confident persona. After a crossover hit single making fun of another high-profile white rapper, however, 3rd Bass split up and Serch released a solo album. Hip-hop fans first encountered his short-haired, bespectacled visage when Serch's group 3rd Bass broke through in the late 1980s described as the "comedian" of the group by Rolling Stone, he spent almost as much time justifying his presence as he did dropping clever, allusive rhymes. "With his elaborate metaphors, copyrighted slang, taunting of other rappers and semiautomatic lip," Rob Tannenbaum of Rolling Stone wrote in 1992, "MC Serch may have the biggest mouth in hip-hop." As a white rapper committed to hip-hop legitimacy, MC Serch has had to fight for his "props," or respect, throughout his career. Fan club- MC Serch Fan Club, FDR Station, P.O. Addresses: Record company- Columbia Records, 666 Fifth Ave., P.O. Joined group 3rd Bass, signed with Def Jam Records, and released debut, The Cactus Album, 1989 released solo album Return of the Product, Def Jam/Columbia, 1992 coordinated soundtrack for film Zebrahead, 1992 co-founded production company Serchlite Productions. ![]() LaGuardia High School of Music and the Arts. ![]()
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